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As global brand continue to shake up the advertising industry and look for more from their investment, WPP is preparing to deliver something new to the marketplace. WPP has merged its MEC and Maxus brands to create WAVEMAKER, a billion-dollar revenue, media, content and technology agency.
WAVEMAKER reflects the agency’s heritage, born from WPP and GroupM. Collectively WAVEMAKER represents 8,500 employees with offices in over 90 countries. WPP has already begun rolling out the brand with plans to have it completed by January 2018.
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