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With our Showtime Awards quickly approaching, where you can enter your agency or brands best video work, we thought we would that it would be timely to share a few video marketing tips for you:

  1. Trying to make a perfect video is a sure-fire path to procrastination. Your video will never be perfect. So begin making some videos. Believe me, the more you make the better you will become at creating video content.
  2. Watch yourself and then critique at how to become better.  You are critiquing yourself with the purpose to become better, not to point out how much you suck.
  3. Send your video to fellow professionals and ask them for their candid feedback. Listen to their suggestions and then shoot some additional videos.

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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