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When Pelmorax appointed Sam Sebastian as its new CEO back in July 2017 many readers and people within the industry had wondered what would be next for The Weather Network as its sister brands. Of course this left some big shoes to fill back at Google Canada, which are temporarily being filled by Sabrina Geremia as the Interim Head of Google Canada. Today, Pelmorax announced its next step as the company continues to evolve itself.
Pelmorex Says Mobile First As It Acquires Addictive Mobility
As they continue to transform their massive information network and data solutions business Pelmorax has acquired Toronto-based Addictive Mobility.
Throughout the years Pelmorex has amassed over 40 million consumers which they service through more than a billion location records every month. This new acquisition of Addictive Mobility will play a huge part in the company’s transformation as they continue to not just help brands connect with consumers through advertisements, but digital content.
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