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The Canadian Press has turned to the teamed at Reshift Media, a digital marketing agency to give an updated look and feel it its website, www.thecanadianpress.com.
The Canadian Press wanted to provide its audience with a new, best-in-class web property that reflected the uniqueness of the organization while being easily discoverable through both search engines and social media.
Reshift Media worked closely with The Canadian Press team to create a custom-built site that includes leading-edge design and technology, including:
- A modern, yet approachable, design that highlights the breadth of The Canadian Press’ capabilities and reflects the company’s brand values
- A variety of interactive layouts to highlight The Canadian Press’s quality journalism, stellar photos and engaging videos
- Fully responsive HTML5 development to ensure optimal usability on all screen sizes
- Best-in-class search engine optimization to enable maximum content visibility
- Social integration throughout the site to allow for both content portability out to social networks and ingestion of social content into the site
- “Drag and drop” user interface which enables The Canadian Press team to make rapid changes to the website without the need for technical development
“We are incredibly excited to work with the CP team on this amazing project,” said Steve Buors, CEO of Reshift Media. “Several of our team members have a strong media background, so we know how important The Canadian Press is to this country. We knew that it was important to create an opportunity for the CP team to tell their story in the most engaging and flexible way possible, and we couldn’t be happier with the end result.”
Reshift Media – company specializing in SEO, social media, mobile optimization, digital development…
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