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Toronto-based Jackman Reinvents has appointed Deanna Lambert to the position of Principal Brand Strategist.   In the leadership role Deanna will be a key player with the agency’s client as her team will help with positioning recommendations, guide market research analysis and define brand elements and tone. 

Prior to joining, Deanna has been Director of Brand & Digital Strategy at TRAFFIKGroup where she led the digital and social strategy practice, and worked on brands such as Cadillac Fairview, Diageo and Scotts Miracle-Gro.

Other roles Deanna has held include Senior Manager, Marketing Strategy and Analysis at SapientNitro; Director of Strategy at Vortex Mobile (now Transcontinental Interactive); and Digital Planner at Critical Mass.

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