Scotiabank Promotes Melissa Dranfield To Director Of Customer Experience, Design Strategy & Culture

April 10, 2018 in On The Move

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Melissa Dranfield has been promoted again at Scotiabank to the role of Director, Customer Experience, Design Strategy & Culture as part of the bank’s digital team. This makes the second time Melissa has been promoted at Scotiabank with previous roles including Director, Communications and Engagement, Information Technology & Digital Factory; and Senior Manager, Strategy & Communications.

Prior to this she was Worldwide Market Segment Manager, Risk Analytics at IBM.

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About the author

Dave Forde

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Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.