The world is ramping up for eSports that will brings fans of all ages to a screen near you. Recently here in Toronto one of the newest eSports franchise’s brands was unveiled. The team behind Toronto Defiant showed a packed room of 200+ its new branding, logo, and colour palettes. The new team will be competing in the Overwatch League.

“We are thrilled to be celebrating the launch of the Toronto Defiant today in the best way we know how, side-by-side with our fans,” said Chris Overholt, President and CEO, OverActive Media Group Inc. “We have a clear vision to build a world-class professional esports company in Toronto that will excite and inspire a new generation of fans in our market, across Canada, and around the globe.

The Overwatch League is the first major esports league to feature city-based teams. Twelve franchises were selected for the inaugural season, with another eight added this year, including the Toronto Defiant. Built from the ground up for online and team competition, Overwatch has over 40 million players.

Agencies Behind Toronto Defiant Campaign

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