As they continue to try to shake things up Dentsu Aegis Network launched dentsu X in Canada this week. dentsu X aims to their own proprietary method of delivering qualifying audiences, dentsu X says it plans to also delivers engagement-driven, integrated media experiences to Canadian and global brands.

Leading the new agency will be Genevieve Guay who has been appointed President of dentsu X Canada. Genevieve has worked for Dentsu Aegis Network [Markeplace Listing] for the last five years in various roles including Managing Director Dentsu Media and 360i; SVP Operations – Amplifi Canada; and VP, Managing Director AMNET and Head of Global Media Partnerships.

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