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As three iconic financial organization united to form Canada Life [TCO] last month, the organization has announced today the appointment of Jeff Marshall to the newly created role of Senior Vice-President, Chief Digital Officer, Canada, effective May 13.

Jeff will be responsible to lead the development and execution of Canada Life’s digital strategy and will play a key role in further developing its digital talent and capabilities to drive innovation and growth. He will work to accelerate Canada Life’s digital initiatives to deliver a world-class customer experience.

Jeff will be based in Toronto and will report to Fabrice Morin, Executive Vice-President, Canadian Operations, Canada Life [TCO].

Prior to the move Jeff was Chief Product and Marketing Officer at Street Capital Bank of Canada.  Before that he held senior positions at Scotiabank, including SVP, Digital Banking – Canada. He also held several senior positions as Loblaw; and TD Waterhouse

What this means to Canada Life?


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[thrive_posts_list category=’29’ title=”Other Recent Public Relations Job Changes” no_posts=”5″ filter=”recent” thumbnails=”on”]
The above represents other recent changes in the communications and public relations industry across Canada.


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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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