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“We are moving from a fixed model based out of YouTube Space Toronto into a community-based model where we’ll meet creators where they live. This will include a mix of workshops, events and pop-up spaces, allowing us to better connect with the unique communities of creators from coast to coast,” Mark Swierszcz, Manager of YouTube’s Toronto studio, said in a statement.
In its place will be a series of “pop-ups” in cities across Canada which they say is a strategy to provide access to assets and training creators would not have otherwise had access to. The pop-up concept has been tested in the past twice in Montreal. End of the day this is just another bad PR nightmare for Google as the company already has a tainted reputation in Toronto.
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