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PR In Canada / Profectio has been approached by a Canadian restaurant chain who is currently seeking a Media Buying agency. From the RFP:
- expert media agency partner to assist us to effectively engage our primary and secondary target customers, remain top of mind, and drive traffic/transactions to increase sales.
- Our ideal partner will provide the following services:
- Forward thinking innovative strategic media agency
- Data and analytics driven; campaigns created with measurable results
- Media strategy for baseline & promo campaigns (brand, product or promotional focus)
- Media Buy (traditional, digital, social media)
- Strong experience and proven ability to create and launch innovative digital media campaigns
- Ability to optimize during a buy/shift strategy
- Present analytics & results
- Provide recommendations based on results
- Experience working with mobile apps is an asset
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