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WestJet [TCO] has released a new Christmas Miracle video today, To Give or Receive highlighting real acts of giving and receiving, with a twist.
As part of the campaign, families visiting a market in Toronto were invited into a life-size WestJet blue Santa hat for a unique experience – a holographic, interactive Blue Santa and his newest co-star, Ebeniza Scrooge.
“The conversation around giving and receiving is a powerful one and this year’s video finds inspiration in both sides of the story,” said Richard Bartrem, WestJet Vice-President Marketing Communications. “The authentic reactions and emotions made possible through these acts make this year’s Christmas Miracle truly heartwarming.”
Presents like a $2,500 WestJet gift card, a beach vacation and more made available, as well visitors (and Canadians) have a chance to give the gift to families with sick children staying at a Ronald McDonald House or keep it for themselves. There were no wrong answers and the touching moments are captured in the WestJet Christmas Miracle video (above).
Agencies behind the WestJet Christmas Miracle campaign?
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