Scotiabank [TCO] is making a significant change to the bank’s marketing organization as they have appointed Laura Curtis Ferrera to the role of Senior Vice President (SVO) and Chief Marketing Officer (CMO). Prior to the promotion Laura was SVP, Marketing, Global Wealth Management, Global Business Banking and Canadian Retail Marketing since she first joined in 2015. Before that she was Head of Marketing and Communications at Richardson GMP.
Clinton Braganza previously held the title of CMO and now moves into a new role where he will focus on the bank’s loyalty programs and partnerships.
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