Returning For Season 9, Big Brother Canada Secures 8 Sponsors

February 25, 2021 in Sponsorship

Big Brother Canada Global (part of the Corus [TCO]) has announced eight sponsors, including four new and four returning, for Season 9 of Big Brother Canada. Returning sponsors include Ontario Lottery and Gaming Corporation (OLG), Expedia, Wendy’s and SkipTheDishes.

“As we head into the ninth season of Big Brother Canada, we are absolutely thrilled with the client response and can’t wait to debut their custom integrations,” said Barb McKergow, Senior Vice President, National Advertising, Corus Entertainment. “This series is the perfect promotional vehicle for top-quality brands to create some of TV’s most innovative and advanced multiplatform integrations, and Season 9 will be no exception.”

First time sponsors include TikTok, Sunlight, Weber, and Muskoka Spirits to the new season.

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Dave Forde

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Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.