Michel-Alex Lessard

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Michel-Alex LessardCossette [TCO] has appointed Michel-Alex Lessard as the agency’s new Chief Strategy Officer in their Montreal office.  He will be responsible for leading the strategy team within Quebec and further expanding the team’s expertise.

Prior to the promotion Michel-Alex was Vice-President Strategy; and Group Strategy Director.

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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