McDonald’s Canada [TCO] has rolled out a new fundraising initiative for Ronald McDonald House Charities Canada (RMHC) that gives Canadians a chance to help support the national charity.  Running from April 20 to May 10, Canadians can become a ‘fry-lanthropist’ and show their support by purchasing fries at McDonald’s drive-thru or using curbside pick-up, McDelivery, take-out or dine-in. They can also share their fry-love online by using the new ‘I bought #FriesforRMHC’ sticker on Instagram.

“Supporting RMHC is at the centre of McDonald’s Canada’s commitment to families,” says Jacques Mignault, President & CEO, McDonald’s Canada. “Since RMHC opened its doors in 1981, McDonald’s, together with its franchisees, crew, suppliers and guests, have all grown a lot of heart for the cause. I’m so proud to say that over the last 40 years we’ve been able to help RMHC support more than 425,000 families on their child’s treatment journey and I look forward to seeing what we can do together in the next 40 years.”

This is the second year for the The Fries for Good initiative that supports the Canadian Red Cross.  Last year in a 2 week time period it raised more than $1.1M.

Agencies behind McDonald’s Canada Fries for Good campaign?

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