Walmart Canada has made its first acquisition since the start of the pandemic as the retailer acquires Foodmaestro, a Toronto-based digital start-up that will offer customers more choice, transparency and personalized content when they shop online.
Foodmaestro is a data platform that helps deliver rich digital experiences for customers focused on health and diet and offers customized content activation, such as meal planning.
The acquisition is part of a Walmart Canada‘s larger plan to transform itself into the best and first omnichannel retailer for Canadian families, it would also allow the retailer to offer more personalized experience for customers.
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