Walmart Canada has made its first acquisition since the start of the pandemic as the retailer acquires Foodmaestro, a Toronto-based digital start-up that will offer customers more choice, transparency and personalized content when they shop online.

Foodmaestro is a data platform that helps deliver rich digital experiences for customers focused on health and diet and offers customized content activation, such as meal planning.

The acquisition is part of a Walmart Canada‘s larger plan to transform itself into the best and first omnichannel retailer for Canadian families, it would also allow the retailer to offer more personalized experience for customers.

[adrotate banner=”10″]
[adrotate banner=”4″]
[adrotate banner=”6″]