2021

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20212021 is quickly coming to a close, but just before the curtain is drawn and the lights go out Profectio has a look back at the (50) most read stories of 2021. We are splitting this into two parts starting with the most popular stories 26-60, then the most popular stories 1-25 below:

  1. TD Bank Appoints Betsey Chung As Global CMO
  2. Paul Parisi Exits PayPal, Appointed Head of Canada For Silicon Valley Bank
  3. Steve Ambeau Appointed Chief Marketing Officer At EQ3
  4. Scotiabank Appoints New Creative Agency Of Record
  5. Tempers And Texts Taint Acquisition Of JUICE Mobile, Yellow Pages Fired [Updated]
  6. Kraft Heinz Selects New Media Agency Of Record
  7. Aaron Zifkin To Depart Managing Director Role At Lyft Canada
  8. Merrell Gets Ready To Take Canadians “Out of Bounds” With New Line Of Winter Boots
  9. Hope Bagozzi Appointed Chief Marketing Officer At Tim Hortons
  10. Walmart Canada Parts Ways With Mindshare
  11. Labatt Blue And Metro Say “Cheers to Canada” With Augmented Reality
  12. Sharyn Byrne Nearing Appointed Vice President, Brand, Digital & Product Marketing At Metrolinx
  13. Vision7 Ups Its Affiliate Marketing Game With Acquisition Of All Inclusive Marketing
  14. Venturepark Launches Ecosystem To Create Next Generation Consumer-Packaged Goods
  15. Labatt Breweries of Canada Appoints Andrew Oosterhuis
  16. Cossette Appointed Creative Agency Of Record For WW
  17. Manulife Consolidates With New Creative And Media Agency Of Record
  18. “YOU CAN HANDLE IT” CAMPAIGN “You Can Handle It,” As Timothy’s Launches Its Rebrand
  19. Air Miles Cleans Out Its Rosters Of Agencies
  20. Venture Communications Appoints Ed Lee As Director of Strategy
  21. How Strong Is Your Fry Game? McDonald’s Canada Wants You To Be A ‘fry-lanthropists’
  22. Rotman School Of Management at U of T Appoints Tug As Digital Marketing AOR
  23. Breaking: Jessica Armstrong Appointed VP eCommerce At Maple Leaf Foods
  24. Travel Alberta Appoints New Marketing Agency Of Record
  25. Humble & Fume Appoints Nicole Sale As Vice President Marketing Communications

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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