Breaking: UM Canada Appointed Agency Of Record For PokerStars

January 18, 2022 in Account Wins

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PokerStars, the world’s largest online poker site is expanding into the Canadian market and as part of their plan they have name UM as their Media Agency of Record (AOR). As part of their efforts UM will be tasked to help PokerStars build its brand awareness across the Canadian landscape which has recently become deregulated with online betting and gambling.

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About the author

Dave Forde

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Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.