Are you ready for the Beijing 2022 Olympic and Paralympic Winter Games? Air Canada is definitely on board and is showing their pride for Canada and the amazing athletes that are part of Team Canada. To help Air Canada created a unique program that included:
- Special Livery – Air Canada unveiled one of its Boeing 787 Dreamliner’s with a special livery that will transport Team Canada’s delegation to Beijing and back for the 2022 Olympic and Paralympic Winter Games. Air Canada is transporting more than 400 Olympians and Paralympians, coaches, and support staff to the Games.
- Brand Spot – Recognizing Team Canada’s drive and determination through the airline’s “Rise Higher” brand spot online via Air Canada’s social media channels and during the Opening Ceremonies broadcast and throughout the Olympic Games. The spot is a collection of big and small moments, from a Paralympic athlete training to a group of young adults living their best lives to a grandfather seeing his grandchildren for the first time in a long time – encouraging Canadians to make the most of their moment and rise higher!
- Unique virtual experiences – Air Canada is encouraging fans to virtually connect with Team Canada to experience the 2022 Winter Games as if they were there. Learn more about these exciting opportunities here.
“At Air Canada, we are proud to literally ‘Fly the Flag’ as we transport Team Canada to the 2022 Winter Games and honour their journey to the podium. We’re also delighted to endorse Olympians as Team Air Canada athlete ambassadors. Their resilience and relentless drive to be the very best in their sport, while embodying Canada’s collective values of diversity, inclusivity, openness, and kindness inspire all of us. We look forward to sharing our athletes’ individual journeys and cheering on all members of Team Canada in their pursuit of excellence,” said Andy Shibata, Vice President, Brand at Air Canada.
- Aeroplan “Behind the Games”: Aeroplan Members are invited to join online events to cheer on Team Canada and hear from our panel of Olympic insiders. They can gather friends and family an attend these exclusive virtual events before cheering on Air Canada athletes like Mikaël Kingsbury and Marie-Philip Poulin as they go for gold.
- Air Canada Social Stadium: In collaboration with CBC & Radio-Canada, we’re connecting fans to Canadian Olympians while they’re in Beijing. Canadian fans can ask their questions and talk with an Olympic athlete live from the Games.
- Team Air Canada Athlete Ambassadors – We’re proud to support athletes who inspire us with their resilience and relentless drive to be the very best in their sport, while embodying Canada’s values of diversity, inclusivity, openness, and kindness that unify our country. See release for full ambassador list.
Agency Behind Dempster’s Great Bagel Debate Campaign:
- N/A
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