As part of the campaign GoodLife Fitness shot a video featuring 15 GoodLife fitness professionals representing a range of ages, cultures and body types. They are depicted working out at the gym and in home environments, reflecting the flexibility in fitness programming GoodLife offers for members. The voice over encourages viewers to ‘Feel like YOU again… energized, healthy, driven, connected, strong and empowered.’ It finishes with ‘Get YOU Back. Feel your best with GoodLife.’
“Throughout the course of the pandemic, people’s lives have been on pause and our collective health and fitness have suffered. Now’s the time and opportunity for people to focus on themselves – getting back to the joys of life, regaining a sense of community, getting energy back, and feeling like their best selves. GoodLife offers the most variety and expertise, the best combined live and digital experience, and the connection and community you’ve been missing,” said Jason Sheridan, chief operating officer, GoodLife Fitness.
The national campaign will be fully activated January 31, 2022 and will run until the spring. The ad buy includes radio, digital video and display, social, search, digital audio, GoodLife TV, billboards and outdoor signage. The campaign goal is to drive more Canadians to sign up for a membership.
Agency Behind Get YOU Back Campaign:
- N/A
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