Tobias Lütke

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Tobias LütkeShopify Co-Founder and CEO Tobias Lütke recently joined the Coinbase board of directors which surprised many and has created a lot of speculation as to what is next for Coinbase. As the world was glued to their screen for the Super Bowl 2022 ad show (and a great football game). Cryptocurrency companies are spending a ton to bring their message to mainstream media, something that Shopify certainly has achieved.

Coinbase recently added and capability for direct deposit of paychecks into Coinbase’s account, and there is also the company’s play into the NFT space.  . We’ll talk a little bit about how you might use that money later on in the show.

Perhaps we will also see Coinbase accomplish what Shopify has achieve (but for crypto) – decentralizing or make e-crypto more available for the average small and medium-sized business not just in Canada but for the world.


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About the author 

Dave Forde

Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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