Indigo

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IndigoCanadian retailer Indigo is looking for a brand refresh and recently hired a new agency of record following an RFP process.

Indigo currently operates close to 90 stores across the country under three brands including Indigo, Coles and Indigospirit and will be working with its new agency partner to revatalize the omnichannel offering that stretches from books, lifestyle and children’s products.

Who has Indigo hired as their new AOR?


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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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