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UPDATE:
Help us answer - who won the 2022 Canadian Upfronts?
Upfront season is in full effect with many of the US broadcasters already having held their respective upfront & newfront events, may of them for the first time being hosted in person. Here in Canada things are just getting started with most of the "action" starting in June.
What is an Upfront?
In the television industry, an upfront is a gathering at the start of important advertising sales periods, held by television network executives and attended by major advertisers and the media. It is so named because of its main purpose, to allow marketers to buy television commercial airtime "up front", or several months before the television season begins. (wikipedia)
What is an Newfront?
Are the digital media world’s answer to the upfronts, presentations are held by mainly digital-first social networks and other digital apps interested in showcasing their platforms to media buyers and marketers.
Canadian upfront - dates & locations
- CBC - June 1st - Virtual
- Rogers Sports & Media (Rogers) - June 7th - Virtual
- Corus Entertainment - June 8th - Virtual
- Bell Media - June 9th - In-person & Virtual
SPECIAL INSERT
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