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Agency ScoreboardAccording to the data from the Agency Scoreboard these are the Canadian advertising and marketing agencies that had the biggest account gains during the week ending July 9, 2022 – Zenith Canada, Initiative Canada [TCO]. Points are assigned to each agency that earns one of the following – Account Of Record (AORs), Retention (Retaining existing clients), taking on one-off projects. A set score is assigned to each agency that earns one of the metrics per client.

What is the Agency Scoreboard? The Scoreboard helps brands make better decisions about agency partners.

Make sure you submit your agency’s growth.


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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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