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There is a war going on right now in the marcom industry, a war for talent.  The lifeblood of all organizations and what can make the difference between winning new business, and retaining clients year after year. Quebec City-based Plus Company [TCO], the holding behind agencies like Cossette [TCO], Citizen Relations Canada [TCO], and a number of other parts of the holding company made a strategic move to turn their over 3,000 employees at over 25 agencies into digital ambassadors with the launch of PlusConnect.

PlusConnect is a collaborative initiative with the help of We Are Social, Socialize, Fuseproject and computational artist radarboy3000 along with NFT art advisor Valuart as the first employee NFT program and gamified experience aimed to foster employee connections, expand Web 3.0 capabilities and drive engagement across the Plus network of agencies.

“Traditional agency networks tend to be top-down, heavy-handed, and bureaucratic. Fresh, original thinking doesn’t easily flourish under those conditions, so Plus Company is taking a contrarian approach: members of the Innovation DAO will be given the trust, support, and resources they need to nurture an independent spirit and creative culture” says Brett Marchand, Plus Company’s CEO, “We’re handing this project over to our most engaged employees – no matter the level – to lead the way for what is next form Plus Company and our clients in the Web 3.0 space.”

The 25 base designs highlight each agency’s brand DNA and starts as a simple 3D shape that evolves into a complex colourful structure of interconnected attributes. With every connection made between two employees, the resulting NFTs evolve into something even more unique than before. These connections
unlock additional experiences and perks – including gift cards, vacation days, exclusive events, and chances for employees to meet in real life and around the world. The PlusConnect NFTs will be live for a total of three months, at which point the entire collection will be locked and immutably stored into the blockchain.

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