Canadian pet retailer, Pet Valu, recently signed a multi-year sponsorship agreement with the Vancouver Canucks of the National Hockey League (NHL). The new deal with Canucks Sports & Entertainment (CSE) also includes the Vancouver Warriors of the National Lacrosse League (NLL) and the Abbotsford Canucks of the American Hockey League (AHL), this makes Pet Valu the first major pet speciality retailer in Canada to unite with this major sports property.

“This is a big and exciting opportunity. Many Canucks players, their fans and individuals at CSE are devoted pet lovers so teaming up with the organization is a great fit,” says Tanbir Grover, Chief Digital and Marketing Officer. “Each day Pet Valu creates memorable moments for pet lovers and their pets and through this sponsorship we will be creating even more special interactions that tie the love of sports and the love of pets together. We have lots of fun things planned for the upcoming season to bring this relationship to life.

Pet Valu aims to leverage the partnership to expand its brand awareness in Western Canada, and help to connect devoted pet lovers and sports fans through engaging content, entertaining game presentation integration, prizing as well as impactful promotional assets including broadcast visible signage.=

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