Nissan Canada signed a 4-year category-exclusive sponsorship deal with the Calgary Flames, making them the official sponsor of the Hockey team. As part of the deal, Nissan will provide the organization their very own 2023 Nissan Frontier to facilitate transportation to and from their various community engagements in the Southern Alberta area, including food drives, parades, hospital visits, minor league hockey events, and Flames Foundation fundraisers. Additionally, on game nights the team will leverage the midsize truck to transport hockey equipment, marketing and event materials, and staff around the Scotiabank Saddledome and Stampede Park.
The partnership will extend onto the ice, with Nissan Canada’s logo being featured on the ice surface and on ice-level rinkboards, along with newly launched digitally-enhanced dashboards (DED), digital media content programs and fan excitement features.
Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.
