As the new Senior Vice President, Responsible Media Solutions, Brian Cuddy knows a thing or two about all aspect of the media landscape, Profectio reached out to Cossette Media for a statement about the current Twitter since Elon Musk took over the company a week ago.  Here is what Brian had to say:

“Cossette Media continues to monitor the situation closely. Anecdotally, we have noticed a shift in tone on Twitter since Elon Musk assumed leadership, and our sense is that the appetite for abuse of the platform may be increasing behind the scenes. That said, Twitter’s content moderation and brand safety policies have not changed, so our guidance to clients is to stay the course for now and consider options to test other media in the event brand safety is compromised.”

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