Any Out-Of-Home (OOH) buyers looking at new ways to connect with consumers? Astral, a division of Bell Media, has expanded its new digital transit shelter network. Astral has rolled out 30 premium digital advertising faces across key commuter corridors.
Check out the Bell Media profile in the Media Marketplace to learn more about their products and solutions that help advertisers.
Access our exclusive written and audio recaps as part of the Media Marketplace - helping media buyers make better, smarter, faster decisions — and look like rockstars to clients and bosses.
This content is available to Canadian Ad Inside subscribers.
To read the full story, become a Subscriber
Subscribe Now
New advertising inventory from Bell Media
The 30 premium digital advertising screens are located throughout Victoria. Developed in partnership with the City of Victoria, the network represents Astral’s first street furniture concession designed as a fully digital program.
As part of the phased rollout, 28 digital screens are now live and in service. The final two locations are expected to go live in early November, completing the full 30-screen network. The launch builds on Astral’s continued investment in digital out-of-home advertising and expands opportunities for advertisers to connect with audiences through dynamic, high-impact environments.
In addition to digital messaging opportunities, the reverse side of each digital unit includes static faces reserved exclusively for City of Victoria information.
