Meta wants your undivided attention in the living room; will you comply?  This week 

Instagram announced on Monday that it’s testing a new type of video upload that will allow creators to share “Features,” videos up to 90 minutes long. After years of every social platform (even LinkedIn!) aggressively pursuing short-form video, this is a notable strategic shift for Instagram.

Check out the Instagram profile in the Media Marketplace to learn more about their products and solutions that help advertisers.

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Short-form vertical video content has become a competitive arena, with many social media platforms exploring monetization options, including YouTube's programs.  According to 

Instagram head Adam Mosseri, Head of Instagram, “you can get paid by the platform directly, you can get paid by a fan, and you can get paid by a brand."

There is no advertising offering today, but if Meta does add advertising, would it be a solution that will drive media buyers to shift budgets?