It is Friday night; you and the family huddle around the TV, but what are you going to watch? Now, thanks to Meta, the family can watch Instagram Reels on your Apple TV.
Meta (owner of Instagram) began testing a platform version for Reels, live streams, and other video content optimized for larger screens in December of last year. Then, in June, it launched a slew of new features for the app, which is available for Amazon’s Fire TV, Samsung Smart TVs, and Google TV.
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No doubt this will be a big part of the Instagram that Meta will be selling to media buyers moving forward.
