Baffin, an outdoor footwear company has signed a multi-year sponsorship agreement with the Canadian Football League (CFL). Baffin becomes the official boot sponsor of the league and the Grey Cup championship game. As part of the agreement Baffin will have brand visibility during the 2022 playoff games and the Grey Cup game on Nov. 20. Baffin will also conduct a contest, the winner of which will receive Grey Cup tickets, air flights, accommodation and Baffin merchandise.
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