Today, Cystic Fibrosis Canada kicked off its seventh annual holiday fundraising campaign, Hope for All. The national charity is aiming to raise $100,000 in a single day for Canadians with cystic fibrosis (CF) and, thanks to a generous donor, every donation up to $100,000 will be matched.
The holiday campaign runs from November 22 through to December 31 and will feature three Canadian families who are affected by cystic fibrosis, sharing their stories of strength, perseverance and hope, this, despite the fact that the type of cystic fibrosis they have makes them ineligible for current life-changing treatments.
The campaign is featured across multiple channels, including on social media, email and in the mail.
The funds donated as part of the Hope for All campaign will go to support CF research, advocacy and healthcare, and individuals affected by the disease. Research has led the way for many people with CF to live longer, healthier lives and the next big breakthrough in cystic fibrosis care will only be possible through continued investments in research.
“There is such rarity to having CF as well as having three kids with CF. To find out that there is a medication that is going to help so many people, but not our family, that is really hard news to hear,” said Rachel Miller, a Nova Scotia mother of four – three with cystic fibrosis. “We’re not the only family like this, we just don’t want to be forgotten. There are still people left who need to find medication or a cure.”
The stories featured in the campaign focus on families like the Millers, who are hopeful that research will one day bring a life-changing treatment for their three children with cystic fibrosis. Cystic Fibrosis Canada is focused on advancing research to find new treatments and ensure every Canadian with cystic fibrosis has the chance to live a longer and healthier life.
Agencies behind Hope for All Campaign?
- N/A
[adrotate banner=”10″]
[adrotate banner=”4″]
[adrotate banner=”6″]
