Liza Chalaidopoulos has taken on a new role as the seasoned marketer and has been appointed Director, Referred and Product Marketing at HomeEquity Bank.  In the role, Liza will lead a team of marketers focused on helping broker and referral partners grow their market share, and help the 55+ Canadian homeowners retire on their own terms.

Prior to this, she was with Home Trust as Director, Content and Social Media; and Senior Manager, Content and Social Media.  Before that, she spent over 11 years in various market roles at Manulife.