CBC is aiming to keep even more Canadians with the launch of their new CBC NEWS EXPLORE, a free 24/7 ad-supported streaming (FAST) channel offering audiences a new way to discover CBC News. The new channel features video journalism that takes a step away from breaking news to explain and explore beyond the headlines, alongside a curated selection of local, national and current affairs features. Original programs include ABOUT THAT hosted by Andrew Chang, a daily half-hour show that takes a closer look at the biggest stories of the day.
“Ultimately, we want everyone in this country to see CBC as their thing. As a Canada thing. No matter who you are, whatever background you’re from, or whatever history you’ve lived. Because it’s not how Canadian you are. It’s who you are in Canada, and we’re here for all of you,” said Barbara Williams, Executive Vice-President, CBC. “Through our new winter programming on all platforms, we want to both introduce and reintroduce ourselves to help people see how CBC is evolving to make their lives in Canada more fulfilling, more informed and more fun.”
“While some focus on traditional TV audience numbers as the only measure of success, the real story of how a news organization reaches and grows its audience today is much more complex,” said Brodie Fenlon, Editor in Chief, CBC News in an Editor’s Blog. “Streaming audiences in Canada are sizable and growing, and hungry for high-quality, fact-based video journalism — just not in the places we’ve traditionally offered TV news. We won’t treat them as an afterthought. While CBC News Network remains our premium live-and-breaking news service, CBC News Explore is an important part of our future to serve Canadians on the platform of their choice.”
This has been a big year for streaming services, one that is kept media buying & planning agencies busy with the growing number of choices and options for the brands they work with.
CBC hosted a launch event in Toronto for 300+ media, brands and advertising agencies to get a sneak peek at the broadcaster’s newest offering. Many on-air talents were also on hand and a number of performances were held throughout the presentation.
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