Alessandra Bisaillon has been hired by grocery chain Farm Boy as its new Head of Marketing.  In the role she will lead the team responsible for all marketing and communications.  

Prior to the move, Alessandra was Director of Marketing, Customer Management at President's Choice Financial where she was responsible for the over 2 million customers, driving the Customer Management marketing strategy for both the PC MasterCard and PC Money Account customer portfolios.  Before that, she was with Suncor for over 15 years, most recently as Head of Network & Strategic Planning, Asset Management.