Over the last few months Cossette [TCO] has been consistency investing in their talent roster with new hires  to strength their leadership team.  This week Cossette appointed Subtej (Sub) Nijjar as Chief Strategy Officer (CSO).  In the new role Sub will oversee the strategic output in Cossette’s Toronto and Vancouver offices, working closely with other senior business and creative leaders in those regions, and nationally.

Prior to the move, Sub was CMO at Shiftsmart where he contributed to building the company’s brand and communications strategy.  Before that he was CMO at Coinberry; and he served as President of Mosaic North America.  Back in 2012 he founded creative agency Union.