Canadian Ad Insider

Making his Canadian debut - Cossette welcomes John Osborne as award-winning agency's Group Creative Director in Vancouver.  John will be responsible for leading talented multidisciplinary creative teams and delivering culturally relevant solutions that connect with audiences and land with impact. 

In his new role at Cossette, John will oversee the creative team for a number of clients, including TELUS, McDonald’s Canada, Tourism Yukon, and Coast Capital. John will be working closely with Max MacBeath, Head of Strategy, who joined in 2022, and Erin Pongracz, Senior Director, Client Services, who was promoted to head up business leadership in 2021. 

Prior to his move, John was Creative Director at Creature London where he worked with a range of clients, including Dunelm, Church & Dwight ,Capital One, The Royal Navy, and London Power.

He’s also the co-founder of Queer Ad Folk, a project to showcase LGBTQIA+ talent—not only existing, but thriving—in the ad industry, to let up-and-comers know that there’s a space for them out there.