Super Bowl LVII: Ad Battle

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Profectio has pulled together a group of communicators, creatives, and disrupters to help analyze the best ads. The jury members will provide commentary on which ads won Super Bowl LVII: Ad Battle, and you will be able to read it here. (Make sure we know about your ad)

The Jury

Sub Nijjar
Subtej (Sub) Nijjar, Chief Strategy Officer - Cossette
Cat Wilkinson, MSL

Cat Wilkinson, Creative Content Strategist, MSL Canada

Steve Buors

Steve Buors, CEO and Co-Founder - Reshift Media Inc.

Rob Hogan

Rob Hogan, Vice President - North Strategic

The Mission

On February 12th, 2023 millions viewers across the world will turn to their screens and watch the NFL’s biggest game -  Super Bowl LVII.  Advertising during the Super Bowl has become one of the biggest media buys in history, for 2023 it is estimated that a 30 seconds advertising spot will cost over $6.5 million.  It is a battle between brands as they compete to capture the attention of consumers.  

Profectio already shared some of the early entrants that have dared entered the playing field, we recruited a select group of 'top agents' from the industry and shared those famous words..."Your mission, should you choose to accept it, is in the illiterate the minds of the people behind the Super Bowl LVII ads and to rank and provide analysis to determine the winner of the Super Bowl LVII: Ad Battle.

Mission Impossible

Get our Super Bowl LVII: Ad Battle Analysis

Super-Bowl-LVII-Ad-Battle

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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