The new ad, which is also the first time the telco is making an advertisement that will air during the broadcast will be used to help Bell let consumers know the power behind having access to gigabit speeds. The spot follows a family entering their new vacation rental home, only to find out they need to escape the horror of cable Internet.
Don’t miss our Super Bowl LVII: Ad Battle analysis coming out later this week.
The ad will air this Sunday on CTV and TSN here in Canada, Canadians can catch the ad on TV and in select Cineplex VIP Cinemas in Toronto and Montreal starting next week.
Profectio – When was the last time Bell had its own Super Bowl ad?
- Bell – This is the first time we’ve produced a specific ad for launch during the Super Bowl
What prompted the company to create an ad this year?
- Bell – We are launching a new Internet campaign with a 60s spot in the Super Bowl. Ad will also be broadcast in 30s and 15s formats + 60s will be shown in select movie theatres in GTA and GMA in the next weeks.
Don’t miss our Super Bowl LVII: Ad Battle analysis coming out later this week.
[adrotate banner=”10″]
[adrotate banner=”4″]
[adrotate banner=”6″]
