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The CTV team is putting the final touches on their Super Bowl LVII broadcast which will have a number of sponsors including: FanDuel, TD Bank Group, GMC, Expedia, and Vrbo.

A number of brands will make have their ads on display during CTV's broadcast that will be available to Canadians.  

Which brands will have ads during the Canadian broadcast of the Super Bowl?

We have confirmed the following brands will have advertisements including; Bell, ClearScore, FanDuel, H&R Block, Osmow’s, P&G (Downy), Pathways Alliance, PepsiCo Canada, Questrade, Re/Max Canada, and Tim Hortons.  Below are some of the teasers that have already gone live.

Bell will premiere a new TV ad this Sunday during Super Bowl LVII. The national English TV ad highlights Bell’s pure fibre Internet, the world’s fastest Internet technology.


PopCorners Popped-Corn chip is ready to take the field with its first Super Bowl commercial and pays homage to "Breaking Bad," 10 years after its beloved characters left the airwaves.


While many crypto current related brands are not returning to the Super Bowl LVII, Bitbuy has tapped Raptors Scottie Barnes for their their ad.


Re/Max Canada joins the fun with their 30-second ad spot called “Advice You Need."


FanDuel has been working on its “Kick of Destiny,” with  four-time Super Bowl champion and five-time NFL Pro Bowler Rob Gronkowski.  The brand has put out several teasers over the last few weeks and will be offering a special promotion where consumers that place bets of $5 or more will be automatically entered for a chance to win a portion of the $10 million in their “bonus bets.” 


Downy's gag is that the fabric softener company has hired a mysterious star who keeps his face covered with a hoodie. He says he'll keep sniffing the hoodie for 12 weeks, until Super Bowl Sunday, to find out if the claim that Downy Unstopables keeps clothing fresh that long is true. 


Doritos first teased its big ad with a vague social media post saying, "a bag of Doritos BBQ, paparazzi and a mysterious person walk into a bar..." On Jan. 12, the snack brand released a video showing rapper Jack Harlow munching a chip as someone asks him about "a love triangle." What does it all mean?


“Go Beyond,” the spot for the Silverado ZR2 from auto brand Chevrolet will be front and center this weekend during the telecast.



Profectio has pulled together a group of communicators, creatives, and disrupters to help analyze the best ads.

Be sure to get altered when the analysis goes live.

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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