Days Inns – Canada wants to do something very simple, “Take Back Winter.”   This is also the name of the hotel chain’s new integrated campaign that highlights a variety of activities and events travellers can enjoy during the winter months and the convenient Days Inn locations nearby.

“Winter in Canada offers an opportunity to enjoy exceptional festivals, events and activities,” said Ally Wesson, Vice President of Marketing, Days Inns – Canada. “With over 105 Days inn locations across the country, we are encouraging all travellers to embrace winter travel and “Take Back Winter” with a trip to one of our cool Canadian destinations.”

A number of elements were involved in the campaign including personalized video and digital display ad units across platforms like META, TikTok, and Snapchat; the creation of a custom Snapchat Lens that shows travellers some of the fun winter activities they could be doing to “Take Back Winter” with Days Inn; along with paid search and Google Discovery ads. Days Inns – Canada social channels include messaging and creative to bring “Take Back Winter” to life across multiple channels.  The campaign also includes in-hotel advertising and a larger-than-life standee at select Days Inn locations across the country, where guests can transform themselves into Yetis and share on social media with the #takebackwinter hashtag.

Agencies behind the ‘Take Back Winter’ Campaign?

• N/A

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