Canadian Ad Insider

As they prepare for the launch of their  Sun Life Healthy You service that aims to offer a one-of-a-kind health and wellness content platform the organization has partnered with the Toronto Raptors. Featuring the same expertise that keeps elite athletes in top shape and ready to perform, Sun Life Healthy You will help people across Canada live a healthy and balanced life.

“As the Official Health and Wellness Partner of the Toronto Raptors, our goal is to empower people to take charge of their health,” said Dave Jones, President, Sun Life Health. “Sun Life Healthy You is a fun and innovative way to provide people with free health and wellness content delivered by Canada’s NBA team. This is one of many ways Sun Life is helping people live healthier lives.”

The Sun Life Healthy You will offer content on a range of topics from sleep, nutrition, and exercise, visitors can now get advice from the Toronto Raptors’ physiotherapist, nutritionist, sports psychologist, and trainers.

“Health is really at the centre of everything we do, both on the court and off. The physical and mental health of our players and staff is crucial – after all, how can you perform at your best if you’re not feeling your best?” said Toronto Raptors head coach Nick Nurse. “I think it’s great that Canadians can benefit from the knowledge of our own health experts, and I’m glad we’re able to share those really incredible skills and experiences through Sun Life Healthy You.”

Later this month the company will launch a national campaign featuring Nick Nurse showcasing the unique content on Sun Life Healthy You and inspiring people to take charge of their health. The campaign aims to reach families across Canada that value an active lifestyle but find it hard to maintain healthy habits while balancing the demands of a busy schedule.

Agencies behind the Sun Life Healthy You Campaign?

• N/A

[adrotate banner=”10″]
[adrotate banner=”4″]
[adrotate banner=”6″]