Julie Adam

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Julie AdamJulie Adam has been named the new Executive Vice President and General Manager at Universal Music Canada (UMC). In her new role, Julie will be responsible for all day-to-day operations including overseeing the label’s marketing, digital strategy, commercial affairs, and brand partnership portfolios.

Prior to moving, Julie was with Rogers Sports & Media for over 20 years in a number of senior roles, most recently Head of News & Entertainment.  She left the organization back in September 2022 as part of a restructuring within the organization.

Back in July 2022, Trinh Tham also joined UMC.

What does this mean for Universal Music Canada?


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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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