With over 6 retail brands under Canadian Tire, Jason Blanchette, Senior Vice President, Loyalty and Customer Insights has been tasked to head up their new offering – Triangle Select. A fee-based subscription program that aims to provide Canadian shoppers with a chance to ‘make earning and redeeming rewards easier than ever.
“In a year where customers are spending more purposefully, the Triangle Select program offers Canadians a new way to stretch their dollars and earn even more rewards on their everyday purchases. It’s another way we’re delivering on our Brand Purpose: We Are Here to Make Life in Canada Better,” said Jason Blanchette, Senior Vice President, Loyalty and Customer Insights, Canadian Tire Corporation. “In our beta test of Triangle Select, the average member’s annual incremental earnings through select-specific bonuses were more than three times the subscription fee – demonstrating the incredible value this program will bring to our customers this year and beyond.”
The Triangle Select will cost consumers $89 and extend across retailer stores including Canadian Tire, Mark’s, Sport Chek, Sport Experts, Party City, L’Équipeur. The company had been running a beta test since mid-2022 and based on Q4 reporting already saw an increase in revenues for several of its brands.
The official rollout of the program will be supported by a marketing campaign across several channels including TV and digital.
Smart move on the part of CEO, Greg Hicks who added “Our Triangle Membership delivered outsized growth over the year and continues to provide us with the rich first-party data needed to offer personalized experiences and ultimately drive spend.”
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