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Product sampling platform Sampler recently acquired abeo, a digital sampling agency primarily serving the beauty industry.
The acquisition will allow Sampler to further deepen into the beauty category and accelerate its expansion into Europe and the United States, where abeo currently holds its offices.
“The beauty industry was an early adopter of digital product sampling, and we have continued to see innovation, new use cases, and opportunities pop up in the category in recent years,” says Marie Chevrier, Sampler CEO & Founder. “Through this acquisition and ongoing partnership, the combined entity will uniquely position Sampler as the global leader in omnichannel product sampling.”
As part of the transaction, Arcade Beauty will be receiving a minority stake in Sampler. In addition, as part of an ongoing relationship, both companies have entered into a commercial partnership agreement which will allow for brands to partner with both companies to design end-to-end solutions for promotional activities.
Through this acquisition, the abeo team will be joining Sampler. Arcade Beauty will continue to focus on their core product innovation strategy, primarily supporting the beauty and wellness industry with their sampling and retail solutions.
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