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Matt Blonder has been appointed as the Chief Digital Officer at Canada Goose. He will be responsible for the strategy, implementation and adoption of all consumer-facing digital platforms. He will drive the brand’s digital innovation and manage the teams responsible for developing the company’s digital roadmap across existing – and new – channels, as well as the company’s IT and Insights teams.
This is the company's first-ever Chief Digital Officer. Prior to the role, Matt was President, Global eCommercePresident, Global eCommerce at Wolverine Worldwide; and before that various roles at Reebok including Chief Digital Officer (CDO) and Chief Marketing Officer (CMO).
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The execution of our five-year strategic growth plan requires an experienced and talented team of experts that will help us expand our direct-to-consumer business, reach new audiences and build new categories,” said Dani Reiss, Chairman and CEO of Canada Goose in a statement. “As we accelerate our business and execute against our strategic growth pillars, these appointments reflect the performance luxury brand and global retailer we are today — and strengthen the foundation we’ve built for the business we will be in the future.
What does this mean for Canada Goose?
Along with the appointment of Matt the fashion brand has also hired:
- Juliette Streichenberger as President of CGAG and Europe, the Middle East and Africa (EMEA);
- Ana Mihaljevic as Head of Global Stores, in addition to her current role of President, North America;
- Daniel Binder as Chief Transformation Officer and EVP, Sales Operations & Planning;
- Patrick Bourke as SVP, Strategy & Corporate Development
While this did not make any major moves to the stock, Canada Goose is up 9.6% this month and these hiring do signal something big is coming soon. These 5 hires will help the brand be a strong competitor in the DTC space, and individual bring 10 - 20+ years within their respective industries.
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