Matthew Seagrim

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Matthew Seagrim

Meridian has just announced the appointment of Matthew Seagrim as Chief Digital & Marketing Officer (CDMO), effective May 1, 2023.   In the role, he  will be responsible for spearheading and advancing Meridian’s new multi-year corporate strategy, Meridian for Good, across data, digital, IT and marketing functions, which includes both enterprise deliverables and cross-functional support. 

Matthew comes from Scene+ where he was Senior Vice President / Managing Director for the last 7 years.  Prior to that Vice President, Strategic Development, New Product Development, Strategy & Business Development at Aimia and Director, Product Management at President's Choice Financial.

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Matthew’s role is key in helping Meridian articulate our new strategy, Meridian for Good, as we continue to evolve our journey as a relevant financial partner with digital and business savvy,” said Jay-Ann Gilfoy, President & CEO, Meridian. “Our extensive search for a strong digital, technology and marketing leader to help us achieve our long-term Meridian for Good goals led us to Matthew. All good things are worth waiting for and we’re delighted to have him on board.

What does this mean for Meridian?

Matthew's 20+ finance experience will be a tremendous asset to Meridian, along with his C-level experience and being bilingual in both English and French


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About the author 

Dave Forde

Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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