Last summer French’s Ketchup Ice Pop became an instant sensation in cities across Canada such as Vancouver, Toronto, and Leamington. The brand is back with its new French’s Ketchup Cotton Candy available for a limited time and they want you to get a taste of their curiously delicious summer treat.
Made in collaboration with Canadian confectionary company, Treats for Us, the candy is made with French’s Ketchup, featuring 100 percent Canadian tomatoes. It combines some of the best traditions the season has to offer, ketchup and carnivals. Free samples will be available while supplies last at popup locations in select markets across the country from June 27 to June 28.
“In 2022, Canadians tried and raved about our French’s Ketchup Ice Pops. In 2023, we’re back with another summer ‘spinoff’ – French’s Ketchup Cotton Candy,” said Trevor Squires, Country Manager, for McCormick & Company, Canada. “We love celebrating local food and flavour; from the roots of French’s Ketchup, made with 100 per cent Canadian tomatoes, to our Treats for Us partnership.”
Honouring shared heritage, for each tub of French’s Ketchup Cotton Candy given away, the equivalent of two meals* will be donated to Food Banks Canada to address food insecurity in Canada, expanding the partnership that began in 2015. This contribution supports more than 4,500 Food Banks and agencies from coast to coast to coast. Also in 2023, French’s is supporting Food Banks Canada’s After the Bell program which provides nutrient-dense food packs to children in need through the summer months.
Agencies behind the French’s Ketchup Cotton Candy collaboration?
- Public Relations – North Strategic
- Brand – French’s
(click on the link to view the agency’s Vendor Directory listing)
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